1. Visit www.PremiumMedicalDomains.com to do quick search to see if your name is available. If it is register it IMMEDIATELY! (Don’t let a competitor own your name.)
2. Relevance
Make sure there is a clear connection between your domain name, your specialty and your location. Domains that are too generic make finding you difficult. For example: VegasFootDoctor.com is better than LVfeetcare.net. Keep in mind that patients search by topic and name so registering your practice name www.HorizonViewMedical.com and www.DrDamaj.com as well as www.VegasPhysicalExams.com
3. Keep It Simple and Easy to Remember
Find domain names that are catchy, short, and easy to spell and say. Pronounce the domain three times aloud. Does it sound natural? Imagine yourself telling a potential customer about your website. Is it easy to convey and remember and does it tell exactly what you do? www.PainStopsNow.com is catchy, short and immediately connects with patients in pain. InterventionalSpinalPainInstitueofLasVegas.biz is an example of a confusing non-premium domain name. When patients need to find a local healthcare provider they search in simple terms so technical medical terminology is really not helpful and limits the flow of traffic to your website.
4. Evaluate Keyword Searches
If your domain name is an exact match of a search keyword, your website will likely appear near the top of those results. This can help your site get valuable traffic. Consider the most popular and relevant keyword searches for your business and see if they are available as domain names. Location, Specialty and Profession is the format we recommend as well as DrYourName.com as well as your practice name. These will help get you proper placement from several different sources.
5. Pay Attention to the Extension
.com is the most popular. Others that are well-known and can deliver value are .net, .org, .biz, and .info. You must consider your competition and whether you want to buy all the extensions for your domain name.
6. Find Similar Domains
You may find a number of attractive domains for your business. You should consider protecting your brand and increasing your reach by securing multiple names. There could be multiple opportunities to get search engine traffic. You can easily forward one domain name to another domain, which means that you can create one website that many domains point to. We recommend a mix of at least 3 and possibly up to 5 or 10 domains are required to secure your practice and adequately protect your space. (Very Smart Move!)
7. Think Long-term
Your business is going to expand and you’ll probably need to add services so keep in mind that your website is going to become more important and useful. Try to think about the direction of your practice and all of the possible Premium Domain Names and register them now before someone else does. COVER YOUR BASES!
Have a qualified medical marketing and design company build your Premium Medical Domain name into all of your marketing materials and make sure you plan your website for growth. We specialize in all aspects of medical marketing and can assist with creating logos, business cards, brochures, complete websites and more. Visit us at YBMedicalMarketing or PremiumMedicalDomains. Call us at (702) 835-2034 to find out how we can help you market more efficiently.